Finding the Right Balance in Mobile App Functionality

A free guide to understanding the main features of a mobile application which will help you build an excellent android or iOS App.

Finding the Right Balance in Mobile App Functionality

When it comes to mobile applications, you don't want too much of a good thing. Too much functionality can overwhelm users and make them feel like they have to search forever to find what they need, while not enough functionality can make your app seem boring and unappealing. So how can you ensure that your mobile application will strike the perfect balance between too much and not enough?

Why It’s Important To Keep It Simple

When designing a mobile application, it is important to keep things simple so that users don't get overwhelmed with all the features available. Aim for minimalistic design; this will help keep users focused on their goal and make them more likely to use your app regularly. Additionally, keeping your app's design simple can also save you time and money in development costs.

Know Your Users

The key to creating an effective mobile application is to know who your target audience is. Think about what kind of people would be using your app. What do they value most? Is there a particular set of features that they would find useful? Knowing this information ahead of time will help you create an app that caters specifically to them, increasing the chances of having repeat customers who are genuinely interested in what your application has to offer.

Required Mobile App Features

Contacts. This is the most important function. If the application user is interested in the company, its products and services and wants to get more detailed information, for example, to make a call to the company, but does not find contacts, then the application becomes uninteresting to him, because he cannot apply for services or purchase goods to this organization. Therefore, all contact information must be present in a separate tab of the mobile application.

Push notifications are the most important function of mobile apps. You can talk endlessly about the possibilities of push notifications, because the intelligently configured geolocation option allows you to work only with target customers who are interested in the company's offer when sending messages. Read more about push notifications and how they can be used in business using specific examples here.

The appointment function will be relevant for companies whose services can be booked, for example, a table in a cafe or restaurant. Also, booking or pre-registration can be carried out using the form function, which allows you to create an appointment at a medical center or provide feedback to the company, for example, send a review or a complaint about the service.

News from the company and from this industry is always relevant and interesting. It is noteworthy that the news feed can be displayed as a running line on the smartphone screen.

Test It Out

Before launching any new product or feature on a mobile application, it is always best practice to test it out first. You can use software such as A/B testing tools or user feedback platforms such as UsabilityHub or UserTesting to gauge user reactions before releasing anything new into the wild. This will help ensure that any changes made are well-received by users and provide valuable insights into how users interact with your app overall.


Finding the right balance between too much and not enough when it comes to mobile app functionality is key for developing a successful product that appeals to its users’ needs. By keeping things simple, getting to know your target audience, and thoroughly testing out any new features before release you can create an appealing product without overwhelming people with unnecessary elements or leaving them wanting more from their experience with your mobile app. With these tips in mind, you’re sure to develop an effective mobile application!

Ready to create your app for free?

Turn your idea into a mobile app and publish it on Google Play and Appstore