How to Start an App Company From Scratch in 2023

In this guide, we'll teach you everything you need to know about starting your own app company. Learn how to identify a target market, create valuable content, and increase downloads.

How to Start an App Company From Scratch in 2023

Starting an app business is a challenging but rewarding endeavor. To get started, it's important to have a good understanding of the industry, know your target audience, and create an app that will meet their needs and stand out from the crowd. With this comprehensive guide for beginners, you'll learn all the necessary steps to setting up and managing your own successful app company.

How to start an app business in 10 steps

I've been operating this firm for the last 15 years with the goal of providing IT & Software experience worldwide. In the past several years, we have all seen many stories about hugely successful smartphones, mobile apps. Angry bird owners owe countless thousands. Statistics show however that only 25% of software companies make less than $5,000 / month. Like every other industry there are giants and apps are largely game-related. But that does not mean that this market is not full.

It's no secret that many app developers are making good money from their apps. But how exactly are they doing it? In this article we have written some creative ways: how to make money on mobile apps

Step 1. App Idea

Like all business venture apps, the app idea of starting a startup is very important. Like any other successful entrepreneurship app business starts with an idea. Almost everyone says they have achieved just over 2% of their success with their software. Even a great idea can only be successful when there are a number of good partners.

There is always an application you dream of (for example, a streaming app). Try a few apps from the start. If you're in any way interested in apps, you're going to have to start them. If you've got the time and motivation, it is possible to climb up into a top app store. We will take a step forward.

It takes more than just a good idea to get your app company up and running. You need money, a team, and the right resources. Time is also essential—you will need to invest time into research, development, marketing and other important tasks related to launching the app. Additionally, make sure that you are familiar with any relevant regulations or laws associated with developing apps in your area.

To finance, profitable apps can take many forms , such as: Augmented reality for interior design Health, wellness, and telemedicine Meal planners and food trackers Business bots Map apps Video streaming apps Communications tools.

App Business is still a hypothesis. You can validate your app idea by using the Google Keyword Planner tool to look for the number of people seeking out what you're trying to do, even for specific locations such as app development in New York.

You could also build a landing page that broadly highlights your app idea and seeks user interest through an email signup. Or simply build a minimum viable product (MVP) that offers the core value of your concept to gauge user interest.

Over 4 million apps exist in the Google Play Store and iOS store. The ability to create new mobile apps in an already saturated field can be incredibly challenging – even if you already created one. Starting with ideas is the first hurdle you'll encounter.

Can you help with the problems? Necessity is the mother of invention and the most successful ventures have a proven track record of solving the problems of its users in a simple way.

Step 2. Market research app stores

A thorough market study can inform your decisions and make it easier for everyone involved. You need to know what is currently in the Market to find gaps in your app that serve an innovative, complete approach to the problems you are solving. Extensive market research is required to determine how to overcome this problem and identify your unique approach to solving that problem. There are hundreds of apps available on the Internet.

app development process

It’s essential to conduct market research before creating an app. Knowing your target audience, what they want and need, the features they are most likely to use, and how you plan to reach them is a great start. Conducting surveys and interviews with potential customers, researching industry trends, studying competitors – these are all key steps in understanding your market and setting yourself up for success.

Sometimes it takes a lot of imagination to get the perfect solution to your problem. But this is primarily because there are no experiences and no understanding. Also, if you want to work on a mobile app start investigating markets. Apps are essential. Google Play Apps.

I like the idea. A wide variety of applications can be found which can help you estimate costs of an application, tutorial programming language, tools for market research, etc. It is important for you to first know what field you are in. It isn't easy though. If you can't clearly articulate the situation where your app solves a problem, there might not be an app business to pursue here. So, carefully assess the number of downloads and revenue models for both the app stores.

Step 3. Platform choice

Now that you’ve gathered all your resources, it’s time to choose which platform you want your application on. This decision should be based on the type of application you are creating as well as its target audience.

app development company

For example, if your application is aimed at professional users then iOS might be a better option than Android or vice versa if it’s aimed at general consumers. Make sure that whatever platform you choose has an active user base and is up-to-date with current technology trends so that it can support your app over time.

Until recently app developers were forced to choose Blackberry, Symbian, Windows Phone, iOS, and Android for mobile applications. Suddenly things get better and it's only important for a couple more. Even those two last years were largely unable to gain widespread use of Windows phone apps.

Currently, over 10 million phones have Windows versus over 100 million on iOS and Android. And it seems like things do not get any better, since Windows is increasingly focused on mixed reality. There's now iPhones and Android phones available. They differ in terms of their apps. The picture is clearly displayed in stats.

Those first technical decisions must be very important. Whether you decide on native or web apps carries several consequences. Therefore, it is important to leverage your market research as a whole to determine how best to proceed.

Native apps can be used for high-quality activities, e.g for gaming, photography or videos. Web applications can be used in the event the solution needs easy upgrades but does not require the native capabilities of the computer.

Step 4. App Development

Once your plan has been implemented the next step is developing your app. Quality mobile app requires UI designing,QA testing or production management. Having one or more developers who handle all stages is unlikely. You can hire teams for your projects. The person to hire depends upon budget and need. That's an option.

When choosing an app, search for reliable partners. Actually these stages focus on teamwork. Based on your objectives you need a variety of software engineers and designers. It's important to find a partner with whom to develop an effective cooperation.

There are few opportunities to find the developer that's required by services such as Upwork and Guru. In fact the competition for the software is very strong. Rates are therefore generally less high in this area. They typically take longer but it can be very frustrating and the app could end up being bugged or not.

Which app developers should I use for my app development? It can take many different things into consideration. You will have to find the right person with the best skills available, while remaining within your budget. Check their credibility on their website or app creation.

When looking at healthcare apps, look to software development experts who have worked with healthcare companies in developing applications in all areas of the health sector: not necessarily in terms of concept, but in terms of functionality.

Hire freelancers

In the short term, it's easier to find freelance jobs. Mobile apps require several freelance developers. Using a freelancer can be difficult for some individuals or businesses. Some people may struggle to locate freelancers from the same geographical location. Manage freelancers from different locations around the world.

But they are likely to pose additional problems in project management. Generally firms employ freelancers for specific skills and short term tasks. Choosing an employment option for a freelancer is recommended, as it's also a great way to find a trusted site such as LinkedIn or Indeed.

Hire app development agency

Many companies rely upon app developers. App development companies eliminate the cost associated with internal developers. The program enables freelance contractors to reduce overhead and costs of a project by eliminating the need to hire a freelancer team.

Many app developers offer full-service solutions from concept up to launch. Almost every agency offers specialized expertise to meet the growing needs. When you're struggling to develop a website or have no technical team resources for it is possible that hiring a developer can help. Finding reputable App Developers has their advantages.

Hire in-house developers

In-house development is an excellent solution. You hire the exact people you want and maintain internal processes. Nonetheless, hiring a team can sometimes take months or even more. Aside from basic mobile technology, most modern applications also feature features like virtual reality, AI, machine learning, Internet of Things and artificial intelligence.

Created apps require bringing together multiple teams with diverse abilities. For companies that are located within regions with small talent pools, it can be challenging to find top Mobile App developer. So your schedule has to change.

App development

It is a five stage process that combines development, design, development test and deployment.


Quality assurance tests ensure your app provides reliable security. The testing process includes preparing test plans as well as preparing tests. Best practices suggest conducting multiple tests across the entirety of an applications development process. User Experience Testing validates the design and functionality of your app.

Functional testing ensures all the app's features work. Performance tests ensure the application will be loaded quickly with no leakage or a battery draining device is not possible. Security tests are designed to identify vulnerabilities and protect users' data. Device testing ensures app performance on the target mobile device.


To make a native application, you have to upload it to the appropriate app store. App development on iOS is required in Apple's Appstore. A new smartphone app can be downloaded from Google Play. Once you have uploaded this application, it will be evaluated and approved. It could take days.

The app store will tell you about a non-compliant app if it violates the following rules. If this issue occurs then you must fix the problem then submit another application. If approved by the App Store then the app will go into the public domain. If the app development involves database or backend operations, these are required separately.

App Marketing

All app stores have millions of dubbed app stores. Apps can be purchased online or offline. It may take some time, and it's different search engine to find your browser. Until a feature-driven application has a good reputation, it will become hard to discover.

Marketing strategies will help customers discover your product via different media. Websites have the potential to make your product more attractive. Websites offer information on the app and its functions. You can invite your customers to the newsletter for future updates. Your site will grow your audience using social networking and content marketing.


It's advisable to create apps that don't just happen on a day-long basis. Consumers want products which are easy to use and provide a clear interface. A highly competent and skilled app developer is able to build scalable app based upon best practices.

Design phases focus on visuals and solution design. For visual design, the user can convert the application requirements to wireframes using software such as Sketch or Invision. All stakeholders must participate in submitting comments during the design phase. Designing a new app after releasing it can become extremely expensive.


You'd better start designing your apps. Almost all development work involves frontend development of API and backend. Native apps are platform specific apps built on specific operating system (Android, iOS and Windows). Apps may also include features that include authentication, notifications for users' payment processing, and multimedia.

Many mobile applications offer advanced features, such as machine learning, AI or artificial intelligence, including the internet. You should begin with technical analysis and application architecture. Do the analysis first and then never start programming. Prioritise mobile app requirements and establish the development plans.


Up till now you can probably see how much app you'd love to develop. You may even have created an extremely functional specification or sketch for the app. It might help get the developers into the process for building their apps. The application can be created in iterations following an Agile software development process without requiring much information in advance.

Complex mobile app may need users for capturing specific functional requirements and business rules. Every employee at your company should help define the vision for the project.

Google Play and Apple App Store

Development process and development team Pre-release quality assurance testing Office space and utilities Technical equipment like computers, smartphones, etc. Administrative fees, insurance, business registration, and licensing fees Google Play and Apple App Store fees, including percentages taken of app sales Website hosting and storage You can build a quality app for under $100,000, and potentially below $50,000.

Step 5. Business plan

Once your understanding has reached your level, the time has come for a detailed plan. Business plans can be a great start. This is a good method for avoiding unnecessary expenditures and saving money. Your company plan includes tactics and strategies. But our experience shows the difficulty of developing a strategy simultaneously. The process of creating your plan ensures that you fully understand your market and your business strategy.

Start off with a short term plan and you're able to plan a bit later. There's a big problem with strategy. Remember app industry is very competitive and dynamic. A good planning strategy helps you keep on course and not waste time with accident decisions.

Create apps without strategy is similar to building houses without a blueprint. You'll be disappointed if you see it. Ideally, you must define your requirements and your methodology. You also need a successful app business model. You may also consider working with partners who co-own the app business.

Mobile App Development App Costs How Much Does Mobile App Development Really Cost? Explore what factors affect mobile app cost and find helpful advice on budgeting for your project.

Conduct Competitor and Market Research

The iOS apps store has been in existence for over 10 years now. There are many apps out there, but they aren 'unique'. By doing research, you can discover similar App Ideas that aimed at addressing similar problems. It does not have an advantage on someone else unless they use similar applications like these on their phone to quit.

Your apps can knock out the current leader by providing better perspectives. The competition analysis enables you to determine strengths and weaknesses in your existing app. As your app evaluations go on, assess whether a product's competitiveness helps solve users' needs.

Define your business needs

The iPhone is the most popular mobile operating system in the world. In fact Gartner says only 0.02 per cent of app development is considered financially successful by developers. Obviously, the statistics for the last three years are older, but this statistic might even be grim.

The best way to make your mobile app successful is to solve a problem or provide unique benefits to customers. Mobile apps with a new idea can achieve more success compared to re-imagining them. Mobile apps worth more than billions get their success by solving huge problems which affect many people.

Pre-production marketing

You may be unable to develop an app, but it needs marketing. One of them would be to set up a web site domain for your app early to promote it. Please make sure that no other mobile or tablet app shares the name of you. Ideally, you'd register with the business to get started with the app. The app can be registered with business names and passwords. The domain name of the company that you're building is not essential; however announcing your mobile app idea to your colleagues is a great strategy to accomplish.

Step 6. Investments

After building an idea, you can start working on your own project. Your business plans show you have to spend a lot. The best project could require up to $1 million. This is only a few of the methods used to raise funds to get a startup app company going. You can definitely combine these methods or try a different method.

Fundraising and funding is critical, and that is also true for your mobile application. Higher funding guarantees greater available resources and greater success chances. How early a candidate will get funded is crucial to ensuring the funds will come through properly.

Our example: 360 camera app

360 cameras by Giroptic. A new camera designed specifically for 3D photography, with a 360° camera. The user can access and share the 360° video files from any computer via the app on desktop computers and smartphones. This content may even play in VR. Giropic has developed the first 360-degree camera for smartphones, which can be linked to the user app. The first backers funds raised were devoted towards a new product that has been released. Giroptic decided to outsource all development activities to a single business unit. ThinkMobiles also came along.

Step 7. Know your monetization options

Apps are useful in many different ways for businesses to make money. Generate revenue by using apps on an individual basis is an obvious option, and the other might just serve as a source for your audience. What is the role an app plays in a successful enterprise plan? You may have a plan to make money from your app but it is time to consider how to monetize your app.

Step 8. Pricing

Creating and implementing apps is important to understand the costs of creating an app. This involves multiple factors when determining what actually is costed for the app. Which platform should you use when launching an app is crucial. The complexity involved is critical for any app project. Quality is key to an effective developer. This, along with many other factors, determines what is actually costing you the development and release of this application. We will examine each one so we can get an estimate of costs.

Calculating expenses prior to the release of a new app may be the easiest part of the process. It is very important to understand the way to return the investment and here we go with the application monetization. Tell me the type of application you're looking for — free and paid. Almost all apps have no payment requirement for their use as they do not require payment for their use. Facebook and Snapchat also have Top positions in iPhone and Android apps like Snapchat and Twitter. People want a good app free. Tell me the best thing about you? How can a company monetize their website? Also consider using both of those methods. Keep an eye out for the pay-per-use application process, however. These are much easier to install on iOS platforms.

What makes the iPhone app so popular among mobile users? Insufficient funds cause the failures of many software products. However, Android app revenue is growing faster.

What should I be planning on doing for my app development? Ask your developers for a free estimation for their projects if they have their own developers. Get an estimate from three different software developers.

Almost all successful software have a common characteristic. When you contact apps development firms, consider companies offering comparable services.

Step 9. App marketing

Once your app is ready you should keep an advertising note out too. You need promotions. It has always been mentioned that apps face fierce competitiveness. To beat the competition there are varying costs in advertising. Start on Facebook. Get your official Facebook profile and YouTube page for any popular site. Keep your subscribers updated with all the latest updates for your App. After all, you have the chance of organising upcoming sales interviews. Make websites.

When an aspect of your product is important, it is the marketing of your products and their broader potential for achieving success. It may be too soon for apps to start developing. However, you can create more buzz for your app as soon as it is released. You have a way to build a landing page to drive apps installed and promote all features. Even when your app title is correct it can make it worthwhile to build the site.

Step 10. Improvement

Expenses are not due on download or sale. Customers will wait to get updated. Do some apps only last a few hours and others only last months? It's really true. You have to continuously work on your product and continuously impress your auditory. If you sell apps, you may still have customers waiting for updates from you. Aim to get the best possible server and fix any problems in the future that will require maintenance and improvements.

successful app development company


How much does it cost to start an app?

What is the cost of making an application? A mobile app will cost anywhere between $10,000 and thousands of dollars. Developing an app for smartphones can run between $300 and $500,000. It'll take about 3-5 years, but I'll go with it anyway.

How profitable is making an app?

App development could earn billion-dollar profits every year. However, most applications that achieve this tend to be relatively small. Many applicants make no cash or have any kind of income whatsoever.


Mobile app development demand is growing as well and shows no signs of slowing. By developing an app, you've also created — and now own — a potentially valuable piece of intellectual property. It's no wonder starting an app business has created so many millionaires . Starting an app company isn't easy—but if done right it can be immensely rewarding and profitable! By following these steps outlined above (writing a business plan, designing & developing your app), and paying attention to competitor trends & customer feedback along the way – we are confident that anyone who is willing & able can go from having zero knowledge about starting an app company all the way up until launch day!

Ready to create your app for free?

Turn your idea into a mobile app and publish it on Google Play and Appstore